Presentation given at the 2023 Choose Clean Water Coalition Conference, Harrisburg, PA.

Abstract:

At the ripe old age of 125, the oldest independent environmental organization in the Washington, DC region changed its name. Transforming from the Audubon Naturalist Society to Nature Forward, we will discuss the nuts and bolts: gathering feedback (including the haters) and gaining buy-in from members, donors, partners, staff, and the public; funding; working with a branding firm; copyright/intellectual property implications; and marketing the new name. As the first Audubon organization in the U.S. to change its name, we will also explore motivations for the change, the history of our evolving organization, and how we see ourselves positioned to move into the future.

Presenters:

Eliza Cava, Nature Forward
Amy Ritsko Warren, Nature Forward